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Amica Singapore | July 2009

Amica Singapore | July 2009

Bespoke Luxury Travel

“Increasingly, the high-end market is looking for more value-added features during their travel,” says Hajar Ali, a partner of Urbane Nomads, a high-luxury bespoke travel management company that handles destination planning from Thailand to South Africa.”It’s no longer about staying at the best hotels or flying first class but about a memorable, spectacular once-in-a-lifetime experience, except that for these people the spectacular becomes ordinary.

Ali would know. Her company specializes in catering for more eclectic itineraries and accommodation options. “I crafted an itinerary for a traveler to Syria that combined stays in the top suites of the best (and most atmospheric) boutique hotels in the region with a practicing monastery in the Syrian hills. I also arranged for a guide in Palmyra (famous for the legend of Queen Zenobia), who was conversant in Aramaic, the ancient language spoken by Jesus Christ.